The course emphasizes on various aspects of media--including digital media--through approaches to its history, theory and technology. The course has been primarily designed to equip students with intellectual resources necessary to meet the needs of a rapidly changing media workplace.
The course will help students enhance their knowledge of fast-evolving issues, including changing audience preferences, technologies and working styles in the media industry. Students will learn how to communicate effectively, the art of storytelling, recognize new creative markets and design new work flows. Students will also learn to manage media projects and learn to deliver using a wide variety of technologies and social media strategies
A course in media could lead to a future in print and television journalism, advertising, radio production, anchoring, art direction, multimedia, production, documentary making, among other opportunities.